At present, there is a lack of tools available to web designers and developers who are interested to adopt new web technologies, namely HTML5. The situation is even harder as HTML5 is still a specification under construction, thus making it difficult to catch up with new developments both on software and hardware fronts (e.g. new platforms, low-level technical functionality, device limitations, etc). 5ml addresses the above issues by exposing HTML5 and general web development practices via an engaging and intuitive user experience design approach.
5ml boasts a plethora of user-friendly features, such as:
- A 100% visual editor makes it easy to create a rich media project—just drag-and-drop sophisticated built-in widgets on a free-form canvas with real-time view updates, direct manipulation and multiple page editing, among other exciting features.
- Over 30 built-in widgets, with more added all the time—including videos, graphics, audio, galleries, 360 views, panoramas, forms, social media, navigation, layout options, maps, advertising, and more, thus reducing the need for coding skills.
- Easy-to-use GUI configuration sets that allow users to create page transitions, animations, apply special effects such as image reflections, shadows, and text transformations, without a single line of code.
With HTML5 increasing in popularity, there is a great demand for skilled designers and developers that can produce high quality applications for a variety of different platforms (smartphones, tablets, TV, traditional web, etc). As a result, very good knowledge of new standards, platform intricacies, and coding is required to meet that demand. 5ml empowers web designers and developers by hiding away the complexity of HTML5 and allowing them to focus on the creative aspects of their work. It is expected that with 5ml, a great number of people (that would otherwise choose no to do so due to current limitations) will expand their skills by adopting HTML5 faster and more efficiently.
Furthermore, rich media advertising solutions based on HTML5 are expected to reach multi-billion status in a matter of few years, thus it is important for advertising agencies, creative teams, and brands that embark on this endeavor to do so in a highly scalable and profitable manner. To this end, 5ml reduces significantly the production time, thus helping all stakeholders to take advantage of significant economies of scale in three main areas: time-to-market, production cost reduction, and innovation.
In designing 5ml, we follow an informative design approach that focuses primarily on user needs at various stages (requirements gathering, design, and development). 5ml is continuously tested against several usability factors both internally and externally. Internal testing has so far included in-situ observations and expert reviews with Velti’s designer and developer workforce (>200). External testing mainly involves the use of 5ml by top advertising agencies that have selected 5ml as their tool of choice for HTML5 solutions (e.g. Draftfcb).
Moreover, 5ml incorporates a built-in user feedback mechanism that helps maintaining an open communication channel between users and the 5ml team. Finally, we constantly embrace timely trends in terms of best practices and web aesthetics while at the same time we seek to set standards for the web community.